Revista InformaBTL - Cannes Lions 2018: Estos son los ganadores de la categoría Brand Experience & Activation
Desde el 18 de junio, y hasta el 22 de este mes, se llevará a cabo la 65 edición de Cannes Lions, festival que premia la creatividad puesta en campañas de marketing y comunicación globales.
Entre las diversas categorías que conforman este evento, Brand Experience & Activation es una de las más importantes para InformaBTL, dada la temática que conlleva, vinculada estrechamente con nuestro medio.
Luego de que el jurado analizó, revisó y llegó a una conclusión, y que ayer se dio a conocer la lista de los nominados, hoy se dieron a conocer a las marcas, agencias y campañas ganadoras en esta edición, las cuales se presentan a continuación.
| Brand Experience & Activation Lions Winners | |||||||||||||
| Cat. No | Entry No | Title | Client | Product | Entrant / Idea Creation | Country | Production | Media | PR | Additional | Prize | Award | |
| C01/015 | 00430 | TODAY AT APPLE | APPLE INC. | APPLE RETAIL STORES | APPLE, Cupertino / APPLE, Cupertino | USA | APPLE, Cupertino | APPLE, Cupertino | Grand Prix | Grand Prix | |||
| A01/075 | 01761 | EXCLUSIVE THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA | STARCOM, Chicago / MEDIACOM, Chicago | OLSON ENGAGE, Chicago | Gold Lion | Gold Lion | |||
| A06/005 | 00223 | SCARY CLOWN NIGHT | BURGER KING | BURGER | LOLA MULLENLOWE, Madrid | SPAIN | WEBER SHANDWICK, London / ALISON BROD MARKETING AND COMMUNICATIONS, New York | Gold Lion | Gold Lion | ||||
| A06/049 | 01732 | BLACK SUPERMARKET | CARREFOUR | CARREFOUR | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Gold Lion | Gold Lion | |||||
| A08/037 | 02189 | UNIVERSAL LOVE | MGM RESORTS INTERNATIONAL | MGM RESORTS | McCANN NEW YORK | USA | SUNSHINE SACHS & ASSOCIATES, New York / YOUR MAJESTY, Amsterdam | Gold Lion | Gold Lion | ||||
| B03/044 | 01115 | A/R JORDAN | JORDAN BRAND | NIKE AIR JORDAN III TINKER SNEAKERS | R/GA PORTLAND | USA | DARKSTORE, San Francisco / SHOPIFY, San Francisco | R/GA PORTLAND / SNAPCHAT LENSE TEAM, New York | DARKSTORE, San Francisco / SHOPIFY, San Francisco | Gold Lion | Gold Lion | ||
| B08/025 | 00190 | LIVE LOOPER | DOWNTOWN RECORDS | THE ACADEMIC | BBDO NEW YORK | USA | SHORE FIRE, Brooklyn | Gold Lion | Gold Lion | ||||
| B08/096 | 01414 | INTEL DRONE LIGHT SHOW AT THE OLYMPICS | INTEL | INTEL DRONE LIGHT SHOW | INTEL CORPORATION, Santa Clara | USA | INTEL CORPORATION, Santa Clara | INTEL CORPORATION, Santa Clara | Gold Lion | Gold Lion | |||
| C02/019 | 00375 | XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | XBOX DESIGN LAB | McCANN LONDON | UNITED KINGDOM | HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond | McCANN LONDON | HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond | Gold Lion | Gold Lion | ||
| D03/122 | 02200 | DEISEL – GO WITH THE FAKE | DIESEL | DIESEL | DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | PARK PICTURES, New York | Gold Lion | Gold Lion | ||||
| D05/015 | 00417 | SAVE OUR SPECIES | LACOSTE | LACOSTE | BETC, Paris | FRANCE | Gold Lion | Gold Lion | |||||
| D05/040 | 00978 | PALAU PLEDGE | PALAU LEGACY PROJECT | PALAU | HOST/HAVAS, Sydney | AUSTRALIA | RED AGENCY, Sydney | Gold Lion | Gold Lion | ||||
| A05/012 | 00474 | SAFECAP | FORD MOTOR COMPANY | FORD TRUCKS | GTB BRASIL, São Paulo | BRAZIL | GTB BRASIL, São Paulo | Silver Lion | Silver Lion | ||||
| A05/067 | 01902 | VOLVO LIVE REVIEWS | VOLVO | VOLVO XC60 | GREY BRAZIL, São Paulo | BRAZIL | GREY BRAZIL, São Paulo | Silver Lion | Silver Lion | ||||
| A09/050 | 01787 | FOOTBALL DECODED | MICROSOFT | XBOX / FIFA 18 | McCANN LONDON | UNITED KINGDOM | MICROSOFT CORPORATION, Reading | CARAT, London | MICROSOFT CORPORATION, Reading | Silver Lion | Silver Lion | ||
| A12/020 | 00412 | SAVE OUR SPECIES | LACOSTE | LACOSTE | BETC, Paris | FRANCE | Silver Lion | Silver Lion | |||||
| B01/011 | 00160 | TO THE LAST TREE STANDING | GREENPEACE POLAND | SAVING THE BIAŁOWIEŻA FOREST | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | OGILVY POLAND, Warsaw / GAMESET, Warszawa / LIFETUBE, Warsaw / NEW AGE MEDIA, Warsaw | OGILVY POLAND, Warsaw / GREENPEACE POLAND, Warsaw | Silver Lion | Silver Lion | |||
| B01/019 | 00434 | FIFA 18 MORE THAN A GAME | EA SPORTS | FIFA 18 | adam&eveDDB, London | UNITED KINGDOM | Silver Lion | Silver Lion | |||||
| B01/060 | 01847 | SHARE A COKE 1,000 NAME CELEBRATION | COCA-COLA | COKE | FITZCO//McCANN, Atlanta | USA | FORTYFOUR, Atlanta | FORTYFOUR, Atlanta | Silver Lion | Silver Lion | |||
| B01/064 | 01762 | EXCLUSIVE THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA | STARCOM, Chicago / MEDIACOM, Chicago | OLSON ENGAGE, Chicago | Silver Lion | Silver Lion | |||
| B02/109 | 01905 | CORRUPTION DETECTOR | RECLAME AQUI | VIGIE AQUI | GREY BRAZIL, São Paulo | BRAZIL | Silver Lion | Silver Lion | |||||
| B03/045 | 01615 | VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | OGILVY BRASIL, São Paulo | BRAZIL | HERMES PARDINI, São Paulo | OGILVY BRASIL, São Paulo | HERMES PARDINI, São Paulo | Silver Lion | Silver Lion | ||
| B08/137 | 02002 | MY LINE | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | VIVE DIGITAL PROGRAM | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion | Silver Lion | |||||
| C01/064 | 01733 | BLACK SUPERMARKET | CARREFOUR | CARREFOUR | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Silver Lion | Silver Lion | |||||
| C01/071 | 02112 | WHOPPER NEUTRALITY | BURGER KING | WHOPPER | DAVID, Miami | USA | BURGER KING, Miami | BURGER KING, Miami | Silver Lion | Silver Lion | |||
| C01/082 | 02198 | DEISEL – GO WITH THE FAKE | DIESEL | DIESEL | DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | PARK PICTURES, New York | Silver Lion | Silver Lion | ||||
| D02/019 | 02083 | BORDEAUX 2050 | AJE | ALCOHOLIC BEVERAGES | McCANN PARIS, Clichy | FRANCE | M STORIES, Clichy | WEBER SHANDWICK, Paris | M STORIES, Clichy | Silver Lion | Silver Lion | ||
| D04/015 | 00337 | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION, Auckland | APN OUTDOOR, Auckland | DDB GROUP NEW ZEALAND, Auckland | LION, Auckland | Silver Lion | Silver Lion | |
| D04/082 | 01952 | THE NEYMARLESS SPONSORSHIP | GOL LINHAS AEREAS | GOL LINHAS AEREAS | ALMAPBBDO, São Paulo | BRAZIL | ALMAPBBDO, São Paulo | ALMAPBBDO, São Paulo | Silver Lion | Silver Lion | |||
| D05/008 | 00112 | LA FORÊT – BET ON A MURDERER | FRANCE TÉLÉVISIONS – FRANCE 3 | LA FORÊT (TV SERIES) | FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris | FRANCE | PUBLICIS CONSEIL, Paris | PUBLICIS CONSEIL, Paris | Silver Lion | Silver Lion | |||
| D05/019 | 00377 | XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | XBOX DESIGN LAB | McCANN LONDON | UNITED KINGDOM | HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond | McCANN LONDON | HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond | Silver Lion | Silver Lion | ||
| D05/077 | 02191 | UNIVERSAL LOVE | MGM RESORTS INTERNATIONAL | MGM RESORTS | McCANN NEW YORK | USA | SUNSHINE SACHS & ASSOCIATES, New York / YOUR MAJESTY, Amsterdam | Silver Lion | Silver Lion | ||||
| D07/027 | 01128 | THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL | THE DAILY SHOW WITH TREVOR NOAH | COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York | USA | COMEDY CENTRAL, New York | COMEDY CENTRAL, New York | Silver Lion | Silver Lion | |||
| A01/070 | 01846 | SHARE A COKE 1,000 NAME CELEBRATION | COCA-COLA | COKE | FITZCO//McCANN, Atlanta | USA | FORTYFOUR, Atlanta | FORTYFOUR, Atlanta | Bronze Lion | Bronze Lion | |||
| A02/021 | 01873 | THE TOUGHEST BAG | GLAD | GLAD FORCEFLEX PLUS ADVANCED PROTECTION KITCHEN TRASH BAG | FCB CHICAGO | USA | Bronze Lion | Bronze Lion | |||||
| A04/037 | 02196 | DEISEL – GO WITH THE FAKE | DIESEL | DIESEL | DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | PARK PICTURES, New York | Bronze Lion | Bronze Lion | ||||
| A05/006 | 00147 | CAMELPOWER | NISSAN MIDDLE EAST | DESERT LINEUP | TBWA\RAAD, Dubai | UNITED ARAB EMIRATES | OMD, Dubai | Bronze Lion | Bronze Lion | ||||
| A06/002 | 00203 | THE MOST GERMAN SUPERMARKET | EDEKA ZENTRALE AG & CO. KG | RETAIL | JUNG VON MATT, Hamburg | GERMANY | Bronze Lion | Bronze Lion | |||||
| A06/015 | 00374 | XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | XBOX DESIGN LAB | McCANN LONDON | UNITED KINGDOM | HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond | McCANN LONDON | HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond | Bronze Lion | Bronze Lion | ||
| A08/020 | 01125 | THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY | COMEDY CENTRAL | THE DAILY SHOW WITH TREVOR NOAH | COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York | USA | COMEDY CENTRAL, New York | COMEDY CENTRAL, New York | Bronze Lion | Bronze Lion | |||
| A08/028 | 01316 | LIMITLESS | SENDA ATHLETICS | SENDA LIMITLESS | SENDA ATHLETICS, Berkeley / GREY ARGENTINA, Buenos Aires | USA | Bronze Lion | Bronze Lion | |||||
| A09/065 | 02256 | BIHOR COUTURE | BEAU MONDE STYLE | BEAU MONDE MAGAZINE | McCANN BUCHAREST | ROMANIA | MRM//MCCANN BUCHAREST | UM BUCHAREST | MRM//MCCANN BUCHAREST | Bronze Lion | Bronze Lion | ||
| A10/017 | 02139 | EMOTIONAL PULSE | SEIDOR | MANAGEMENT SOFTWARE AND IT SERVICES CONSULTING | YSLANDIA, Madrid | SPAIN | Bronze Lion | Bronze Lion | |||||
| A12/017 | 00178 | UNSEEN STARS | GE | GE | BBDO NEW YORK | USA | SMALL GIRLS PR, New York | Bronze Lion | Bronze Lion | ||||
| A12/073 | 01891 | RICKY BRASIL | FORBES BRASIL | CORPORATE IMAGE | OGILVY BRASIL, São Paulo | BRAZIL | FORBES BRASIL, São Paulo | OGILVY BRASIL, São Paulo | OGILVY BRASIL, São Paulo | FORBES BRASIL, São Paulo | Bronze Lion | Bronze Lion | |
| A12/084 | 02033 | AUTISM CAN WORK | ANDROS | AUTISM RECRUITMENT WEBSITE | SERVICEPLAN FRANCE, Paris | FRANCE | SERVICEPLAN FRANCE, Paris | Bronze Lion | Bronze Lion | ||||
| B02/048 | 01213 | PREDICT TO PREVENT | SAMSUNG | DEPRESSION AWARENESS CAMPAIGN | BBDO BANGKOK | THAILAND | Bronze Lion | Bronze Lion | |||||
| B02/058 | 01077 | FEMPLEA | FUNDACIÓN MUJERES EN IGUALDAD | THE FIRST FEMALE LABOR MARKETPLACE THAT FIGHTS GENDER VIOLENCE | WUNDERMAN CATO JOHNSON, Buenos Aires | ARGENTINA | Bronze Lion | Bronze Lion | |||||
| B03/057 | 01866 | ASTRONAUT REALITY HELMET | NATIONAL GEOGRAPHIC | NATGEO | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |||||
| B05/005 | 00336 | FIGHT FOR TERRITORY | LION | STEINLAGER | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION, Auckland | APN OUTDOOR, Auckland | DDB GROUP NEW ZEALAND, Auckland | LION, Auckland | Bronze Lion | Bronze Lion | |
| B05/023 | 01300 | SHOT REVERSE SHOT | HUAWEI | HUAWEI | BUZZMAN, Paris | FRANCE | BUZZMAN, Paris | BUZZMAN, Paris | Bronze Lion | Bronze Lion | |||
| B07/019 | 00933 | ADOBE MAKE THE CUT | ADOBE | ADOBE | EDELMAN, San Francisco / UNITED ENTERTAINMENT GROUP, New York | USA | INTERSCOPE RECORDS, Los Angeles / ADOBE , San Jose | EDELMAN, San Francisco | EDELMAN, San Francisco | INTERSCOPE RECORDS, Los Angeles / ADOBE , San Jose | Bronze Lion | Bronze Lion | |
| C02/021 | 00443 | SELFIESTIX | MARS | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | BLOCKHEAD, Auckland / DEPARTMENT OF POST, Auckland | WAVEMAKER, Auckland | BLOCKHEAD, Auckland / DEPARTMENT OF POST, Auckland | Bronze Lion | Bronze Lion | ||
| D01/115 | 01644 | THE HONEST PROPOSAL | FLORA TRISTAN | NGO AGAINST GENDER VIOLENCE | FLORA TRISTAN, Lima / CIRCUS GREY PERU, Lima | PERU | CIRCUS GREY PERU, Lima | CIRCUS GREY PERU, Lima | Bronze Lion | Bronze Lion | |||
| D01/134 | 01795 | THE FLIP | MCDONALD’S | MCDONALD’S | WE ARE UNLIMITED, Chicago | USA | RESOLUTION MEDIA, Chicago | OMD USA, Chicago | RESOLUTION MEDIA, Chicago | Bronze Lion | Bronze Lion | ||
| D02/013 | 01360 | RECRUITING CAR | VOLVO | VOLVO S90 | FAMOUSGREY BRUSSELS | BELGIUM | FAMOUS RELATIONS, Brussels | Bronze Lion | Bronze Lion | ||||
| D03/108 | 01734 | BLACK SUPERMARKET | CARREFOUR | CARREFOUR | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Bronze Lion | Bronze Lion | |||||
| D03/115 | 01764 | EXCLUSIVE THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA | STARCOM, Chicago / MEDIACOM, Chicago | OLSON ENGAGE, Chicago | Bronze Lion | Bronze Lion | |||
| D03/123 | 01593 | BLIZZARD STORE | DAIRY QUEEN | BLIZZARD | P4 OGILVY, Panama City | PANAMA | LA TRIBU PERFORMANCE, Panama city | LA TRIBU PERFORMANCE, Panama city | Bronze Lion | Bronze Lion | |||
| D04/010 | 00111 | LA FORÊT – BET ON A MURDERER | FRANCE TÉLÉVISIONS – FRANCE 3 | LA FORÊT (TV SERIES) | FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris | FRANCE | PUBLICIS CONSEIL, Paris | PUBLICIS CONSEIL, Paris | Bronze Lion | Bronze Lion | |||
| D04/074 | 01810 | THE CURSE OF TILCARA | COCA-COLA | TROPHY TOUR | DAVID, Buenos Aires | ARGENTINA | PORTAESTUDIO, Buenos Aires | PORTAESTUDIO, Buenos Aires | Bronze Lion | Bronze Lion | |||
| D04/075 | 01790 | FOOTBALL DECODED | MICROSOFT | XBOX / FIFA 18 | McCANN LONDON | UNITED KINGDOM | MICROSOFT CORPORATION, Reading | CARAT, London | MICROSOFT CORPORATION, Reading | Bronze Lion | Bronze Lion | ||
| D05/018 | 00435 | FIFA 18 MORE THAN A GAME | EA SPORTS | FIFA 18 | adam&eveDDB, London | UNITED KINGDOM | Bronze Lion | Bronze Lion | |||||
| D05/079 | 01907 | VOLVO LIVE REVIEWS | VOLVO | VOLVO XC60 | GREY BRAZIL, São Paulo | BRAZIL | GREY BRAZIL, São Paulo | Bronze Lion | Bronze Lion | ||||
| D06/015 | 00007 | LOVING “IT” | BURGER KING DEUTSCHLAND GMBH | BURGER KING | GRABARZ & PARTNER, Hamburg | GERMANY | BURGER KING DEUTSCHLAND GMBH, Hannover | VIZEUM DEUTSCHLAND, Hamburg | EMANATE, München | BURGER KING DEUTSCHLAND GMBH, Hannover | Bronze Lion | Bronze Lion | |
| D06/046 | 00863 | FINDING FARIÑA | MADRID BOOKSELLERS | DIGITAL BOOK | DDB SPAIN, Madrid | SPAIN | QMS COMUNICACION, Madrid | Bronze Lion | Bronze Lion | ||||
| D06/057 | 01021 | FRIENDLY PHOTOGRAPHY BAN IN BERGÜN | GRAUBÜNDEN FERIEN | HOLIDAY REGION BERGÜN | GRAUBüNDEN FERIEN, Chur / JUNG VON MATT/LIMMAT, Zürich | SWITZERLAND | JUNG VON MATT/LIMMAT, Zürich | JUNG VON MATT/LIMMAT, Zürich | Bronze Lion | Bronze Lion | |||
| D06/078 | 01602 | FORBIDDEN STORIES | FREEDOM VOICES NETWORK | THE FORBIDDEN STORIES PLATFORM | J. WALTER THOMPSON PARIS | FRANCE | Bronze Lion | Bronze Lion | |||||
| D06/110 | 01909 | CORRUPTION DETECTOR | RECLAME AQUI | VIGIE AQUI | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |||||
| D07/019 | 20428 | CLOROX DROPPER FROG | CLOROX PUERTO RICO | CLOROX | PHD PUERTO RICO, Guaynabo / DDB, Guaynabo | PUERTO RICO | PHD PUERTO RICO, Guaynabo | PHD PUERTO RICO, Guaynabo | PHD PUERTO RICO, Guaynabo | Bronze Lion | Bronze Lion | ||
| D07/062 | 01872 | SINDOOR KHELA – NO CONDITIONS APPLY | TIMES OF INDIA | TIMES OF INDIA | FCB INDIA , Mumbai | INDIA | FCB INDIA , Mumbai | Bronze Lion | Bronze Lion | ||||
| Total Awards: | 71 | ||||||||||||
La entrada Cannes Lions 2018: Estos son los ganadores de la categoría Brand Experience & Activation aparece primero en BELOW THE LINE, RETAIL | Revista InformaBTL.